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Key Benefits of the Service

SEO Training and Tutorials

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

Improve your search rankings with search engine optimization (SEO) techniques from the experts. Learn how search engines work and explore best practices for performing keyword research, evaluating on-page ranking factors, getting links, increasing page rank, and analyzing results to help boost your search engine positioning. In the US, Google enjoys roughly double the market share of Bing and Yahoo combined. No one understands Google better than Google itself, so the best place to begin is by reading and understanding the 32 page Google SEO Starter Guide. This guide was originally developed as an internal document for Google employees and later released for the benefit of webmasters.

All of the free SEO knowledge with NONE of the hassle.

Online education is big business. That includes the SEO training space. Scores of people are pushing online SEO courses promising to turn students into ‘Rockstars’. Here’s the good news. You can learn most, if not everything, taught in these SEO courses for FREE. I’ll even share the ‘secret sauce’ that nobody ever tells you about…

Being successful online takes a LOT of HARD work. It requires having an understanding of how SEO works, then taking the time to develop and execute a strategy. On the plus side, most SEO skills are non-technical in nature. These skills can be acquired over time and at your own pace. Following is a syllabus that I have created for the development of Organic Search Specialists at my own company, Measurable SEO. Individuals could use this knowledge to secure a job in SEO or to optimize their own website(s). Companies looking to develop an in house marketing team could also follow this plan.

Accomplishment of a business is accomplishment of development through advancement, representative fulfillment and surpassing customer desires.

  • Website Performance

    Google has developed a Website Performance Optimization MOOC. In this short course, you’ll learn how to optimize any website for speed. The introduction of the accelerated mobile page project (AMP) and the use of website speed as a ranking factor are signals that speed is an increasingly important factor for achieving online success. Looking for a quick tutorial instead? Check out A Beginner’s Guide to Website Speed Optimization.

  • User Experience

    The User Experience for the Web (WebUX) MOOC provides an overview of the general principles of online user experience. Students will learn about the techniques and tools used to create a great UX and how user-centric design fits into the software development cycle.

    For those interested in learning more about Mobile optimization, there is a UX Design for Mobile Developers course. Invest six hours per week to finish this course in approximately six weeks.

  • Technical SEO

    As mentioned previously, most SEO is non technical, but one cannot ignore the fact the web is a technical platform. There are certain rules and best practices to follow when building and auditing websites. This module, from Distilled U, explains how search engines interpret pages. This knowledge will help you in diagnosing problems and understanding how to improve websites. You will need to sign up for a Demo account, which permits you to experience up to three modules for free.

  • Keyword Search

    A Google search for the phrase ‘keyword research’ returns nearly 7 million results. This is probably the most written about topic in all of SEO, so where do you begin? In terms of a simple, yet comprehensive and effective approach, I like the 19 Step Keyword Research Process. This exercise is designed to help you find relevant and highly searched keyword phrases with low competition.

  • Google Analytics

    Many are intimidated by Google analytics, but there’s no need to be afraid when you can become a pro for free. Google teaches analytics via online courses at Analytics Academy. Choose from a wide array of self-study programs, including:

    Digital Analytics Fundamentals

    Ecommerce Analytics

    Google Analytics Platform Principles

    Google Tag Manager Fundamentals

    Mobile App Analytics Fundamentals

    By taking these courses, you will learn the key principles of digital analytics and specifically how to get started with Google’s own Analytics.

  • Link Building

    There has been a lot of chatter on the web that links aren’t as important as they once were. I have written several articles explaining why that isn’t the case. The mere existence of the Penguin algorithm and manual link penalties sends a clear message that links still have a profound impact on search rankings. This was most recently confirmed on March 23, 2016 in a Google Q&A where the three most important ranking signals were revealed.

    The key takeaway is to be in compliance with Google webmaster guidelines pertaining to link building and to stay away from link schemes. The follow guides will get you started:

    Beginner’s Guide to Link Building

    Link Building With Ahrefs: A How-To Guide

    The Essential Guide to Effective Link Building Outreach

    Link Building – How to Build Links for Free