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Deepak Suhag
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Deepak SuhagCreatorQuestion
5h ago · 1 views

What is attribution in digital marketing?

Attribution is the process of assigning credit for conversions to marketing interactions or channels. Different attribution models can produce different results, so marketers should understand tracking limitations and compare attribution with broader business outcomes.
#marketing-attribution#analytics#digital-marketing

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Deepak Suhag
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Digital creator & designer based in India. Sharing ideas about design, AI, and the future of the web.

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