A WhatsApp lead follow-up flow that doesn't feel like a bot

Speed wins leads — but robotic messages lose them. Here's a flow that's fast and still feels human: Minute 0: Lead submits a form. Send a short WhatsApp message using their name and what they asked about, plus one question that's easy to answer ("Is this for your own business or a client?"). If they reply: Route the answer to the right person and create the CRM deal with the full conversation attached. If no reply in 24 hours: One gentle nudge with something useful — a relevant case study or checklist — not "just following up". If still nothing after 3 days: Move them to a slower email nurture. Stop messaging on WhatsApp. Rules: always use an approved template for the first message, make opting out easy, and never send more than two unanswered messages. The aim is a conversation, not a sequence.