Welcome! How to get the most out of this community
This is a space for marketers, founders, designers, developers and learners to help each other grow. A few ways to get value fast: Ask specific questions. "Why is my CPA rising?" gets better answers when you share your channel, budget, what changed and what you've already
A 90-day roadmap to your first performance marketing role
Breaking into performance marketing is less about certificates and more about proof you can run campaigns. A 90-day plan: Days 1–30: Foundations - Learn how Google Ads and Meta Ads are structured: campaigns, ad sets, bidding, conversion tracking. - Set up GA4 and Tag Man
Pricing your services: three models and when to use each
Underpricing is the most common mistake I see freelancers and small agencies make. Here are three pricing models and when each fits: 1. Hourly / day rate — Good for unclear scope and early relationships. Downside: you're punished for being fast, and clients watch the clock
Meta Ads in 2026: creative is the new targeting
With broad targeting and Advantage+ campaigns, the algorithm decides who sees your ads. Your biggest lever is no longer the audience — it's the creative. What that means in practice: - Volume and variety. Test several genuinely different concepts each month, not fiv
A WhatsApp lead follow-up flow that doesn't feel like a bot
Speed wins leads — but robotic messages lose them. Here's a flow that's fast and still feels human: Minute 0: Lead submits a form. Send a short WhatsApp message using their name and what they asked about, plus one question that's easy to answer ("Is this for your own busin
5 AI automations that pay for themselves within a month
Skip the flashy demos. These automations save real hours from week one: 1. Instant lead follow-up — A new form lead gets a personalised WhatsApp or email reply in under a minute, and is logged in your CRM with its source. 2. Call and meeting summaries — Recordings bec
GA4 alone, or GA4 plus a product analytics tool?
For a small SaaS team: is GA4 enough on its own, or is it worth adding a product analytics tool (Mixpanel, PostHog, Amplitude) for in-app behaviour? Curious how others split marketing analytics vs. product analytics, and whether keeping two tools in sync was worth the over
The one-page marketing dashboard every founder should have
Most dashboards fail because they show everything. A founder needs one page that answers one question: is growth healthy this week? Keep it to these blocks: Acquisition — spend, leads or orders, and cost per acquisition, by channel. Conversion — landing page co
Why your ROAS looks wrong — and how server-side tracking fixes it
If your ad platforms and your actual sales never agree, you're not alone. Browser-side tracking now misses a meaningful share of conversions because of ad blockers, cookie limits and iOS privacy changes. What goes wrong - Pixels blocked or cookies cleared → conversions ne
Is link building still worth the effort in 2026?
With AI answers and zero-click results eating into organic traffic, I'm wondering where to put limited time: link building or better content and internal linking? For those running SEO for small and mid-size sites — what has actually moved rankings for you in the last
A 30-minute technical SEO audit you can run every month
You don't need an expensive crawler to catch most technical SEO problems. This routine takes about 30 minutes: 1. Coverage (10 min) — In Search Console, open Pages. Look at "Crawled – currently not indexed" and "Duplicate without user-selected canonical". A rising number u
Programmatic SEO without thin content: a 7-point checklist
Programmatic SEO can put thousands of useful pages in front of searchers — or get a whole site devalued. The difference is whether each page earns its place. Before you generate a single URL, check these: 1. One real search intent per page. If two pages would answer the