With broad targeting and Advantage+ campaigns, the algorithm decides who sees your ads. Your biggest lever is no longer the audience — it's the creative.
What that means in practice:
- Volume and variety. Test several genuinely different concepts each month, not five colour versions of one ad.
- Hook in the first 2 seconds. Lead with the problem or the result, not your logo.
- Native formats. Creator-style video, before/after, and plain-text "ugly" ads often beat polished brand spots.
- Let concepts, not ads, compete. Group variations of one idea together so you learn which message works.
- Feed it good signals. Clean conversion tracking (pixel plus Conversions API) matters more than any targeting trick.
Simple structure that works for most budgets: one prospecting campaign with broad targeting, one retargeting campaign, and a steady weekly pipeline of new creative.
Comments
to join the conversation
Loading comments…