Hot take: most landing pages have too many words and not enough proof. Your visitor doesn

Hot take: most landing pages have too many words and not enough proof. Your visitor doesn't care about your 'innovative solution' or 'seamless experience'. They care about: ✓ What does this do for ME? ✓ Does it actually work? ✓ Can I trust these people? A single customer quote often converts better than three paragraphs of feature copy.