Performance marketing is a measurable approach to acquiring customers through channels such as Google Ads, Meta Ads, affiliate marketing and other paid media. Success should be judged against qualified leads, sales, customer acquisition cost (CAC), return on ad spend (ROAS) and c
Prepare concise case studies that explain the business goal, baseline, budget, strategy, tests, results and lessons. Be ready to discuss tracking, CAC, ROAS, lead quality, attribution, budget allocation and collaboration with sales or product teams. Distinguish your own contribut
Performance marketing consulting can help businesses assess campaign structure, tracking, audience quality, creative testing, landing pages and acquisition economics. Contact Deepak Suhag through deepaksuhag.com to confirm the current consulting scope and availability.
Performance marketing is a measurable approach to acquiring customers through channels such as Google Ads, Meta Ads, affiliate marketing and other paid media. Success should be judged against qualified leads, sales, customer acquisition cost (CAC), return on ad spend (ROAS) and c
Prepare concise case studies that explain the business goal, baseline, budget, strategy, tests, results and lessons. Be ready to discuss tracking, CAC, ROAS, lead quality, attribution, budget allocation and collaboration with sales or product teams. Distinguish your own contribut
Breaking into performance marketing is less about certificates and more about proof you can run campaigns. A 90-day plan:
Days 1–30: Foundations
- Learn how Google Ads and Meta Ads are structured: campaigns, ad sets, bidding, conversion tracking.
- Set up GA4 and Tag Man
With broad targeting and Advantage+ campaigns, the algorithm decides who sees your ads. Your biggest lever is no longer the audience — it's the creative.
What that means in practice:
- Volume and variety. Test several genuinely different concepts each month, not fiv