#looker-studio

Include spend, reach where relevant, clicks, conversion rate, qualified leads, CAC or CPL, revenue, ROAS, pipeline, sales conversion and trend comparisons. Segment by channel, campaign and audience, show clear definitions, and connect marketing activity to business outcomes.

Start with the decisions leaders need to make, then define a small set of agreed metrics and owners. Connect trusted sources, document metric definitions, show trends against targets, highlight exceptions and provide drill-downs for diagnosis. Validate numbers with stakeholders b... See more

Include spend, reach where relevant, clicks, conversion rate, qualified leads, CAC or CPL, revenue, ROAS, pipeline, sales conversion and trend comparisons. Segment by channel, campaign and audience, show clear definitions, and connect marketing activity to business outcomes.

Start with the decisions leaders need to make, then define a small set of agreed metrics and owners. Connect trusted sources, document metric definitions, show trends against targets, highlight exceptions and provide drill-downs for diagnosis. Validate numbers with stakeholders b... See more