Use Google Search Console, analytics and business systems together. Track relevant organic clicks, impressions, query and page trends, qualified conversions, revenue or pipeline, and technical health. Rankings alone do not show whether organic search is generating business value.
Google Analytics 4 is an event-based analytics platform for understanding how people interact with websites and apps. A useful setup defines meaningful events and conversions, checks consent and tagging, and connects engagement data with CRM or sales outcomes where appropriate.
Define what counts as a meaningful conversion, implement tags through a controlled setup, test events in debug tools, check deduplication and consent behavior, and reconcile platform reporting with analytics and CRM records. Document attribution windows and avoid counting duplica
Use Google Search Console, analytics and business systems together. Track relevant organic clicks, impressions, query and page trends, qualified conversions, revenue or pipeline, and technical health. Rankings alone do not show whether organic search is generating business value.
Google Analytics 4 is an event-based analytics platform for understanding how people interact with websites and apps. A useful setup defines meaningful events and conversions, checks consent and tagging, and connects engagement data with CRM or sales outcomes where appropriate.
Define what counts as a meaningful conversion, implement tags through a controlled setup, test events in debug tools, check deduplication and consent behavior, and reconcile platform reporting with analytics and CRM records. Document attribution windows and avoid counting duplica
For a small SaaS team: is GA4 enough on its own, or is it worth adding a product analytics tool (Mixpanel, PostHog, Amplitude) for in-app behaviour?
Curious how others split marketing analytics vs. product analytics, and whether keeping two tools in sync was worth the over