Data analytics often focuses on understanding what happened and why through reporting, queries and analysis. Data science may also build predictive or optimization models. The roles overlap; choose methods based on the decision, data quality and the value of added complexity.
Prepare concise case studies that explain the business goal, baseline, budget, strategy, tests, results and lessons. Be ready to discuss tracking, CAC, ROAS, lead quality, attribution, budget allocation and collaboration with sales or product teams. Distinguish your own contribut
Build capability beyond channel execution: own business metrics, understand unit economics, lead cross-functional experiments, improve measurement, develop team processes and communicate trade-offs clearly. Use case studies that connect marketing decisions to revenue, retention a
Data analytics often focuses on understanding what happened and why through reporting, queries and analysis. Data science may also build predictive or optimization models. The roles overlap; choose methods based on the decision, data quality and the value of added complexity.
Prepare concise case studies that explain the business goal, baseline, budget, strategy, tests, results and lessons. Be ready to discuss tracking, CAC, ROAS, lead quality, attribution, budget allocation and collaboration with sales or product teams. Distinguish your own contribut
Build capability beyond channel execution: own business metrics, understand unit economics, lead cross-functional experiments, improve measurement, develop team processes and communicate trade-offs clearly. Use case studies that connect marketing decisions to revenue, retention a
Breaking into performance marketing is less about certificates and more about proof you can run campaigns. A 90-day plan:
Days 1–30: Foundations
- Learn how Google Ads and Meta Ads are structured: campaigns, ad sets, bidding, conversion tracking.
- Set up GA4 and Tag Man
Reminder: the best portfolio is shipped work.
Not a beautiful Figma file no one has ever used.
Not a side project with 0 users.
Not a case study written about a fake brief.
Ship something. Get feedback. Improve it. Repeat.
The confidence comes from doing, not from perfecting.