#keyword-research

Combine customer language, search data, competitor research and business priorities. Group keywords by intent, difficulty, relevance and expected value, then map each cluster to the most appropriate page. Avoid targeting keywords solely because they have high search volume.

Search intent is the goal behind a query. Common categories include informational, navigational, commercial investigation and transactional intent. Match page type, depth and calls to action to what the searcher is trying to accomplish.

Combine customer language, search data, competitor research and business priorities. Group keywords by intent, difficulty, relevance and expected value, then map each cluster to the most appropriate page. Avoid targeting keywords solely because they have high search volume.

Search intent is the goal behind a query. Common categories include informational, navigational, commercial investigation and transactional intent. Match page type, depth and calls to action to what the searcher is trying to accomplish.