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Deepak Suhag
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Deepak SuhagDeveloper
Oct 10 · 📰

Why your ROAS looks wrong — and how server-side tracking fixes it

If your ad platforms and your actual sales never agree, you're not alone. Browser-side tracking now misses a meaningful share of conversions because of ad blockers, cookie limits and iOS privacy changes. What goes wrong - Pixels blocked or cookies cleared → conversions ne

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