#attribution

Marketing attribution is the process of assigning credit for conversions across customer touchpoints. Different models answer different questions, and no model perfectly captures causality. Compare platform reporting with analytics, CRM data, experiments and incrementality tests ... See more

Marketing attribution is the process of assigning credit for conversions across customer touchpoints. Different models answer different questions, and no model perfectly captures causality. Compare platform reporting with analytics, CRM data, experiments and incrementality tests ... See more

If your ad platforms and your actual sales never agree, you're not alone. Browser-side tracking now misses a meaningful share of conversions because of ad blockers, cookie limits and iOS privacy changes. What goes wrong - Pixels blocked or cookies cleared → conversions ne... See more