DS
Deepak Suhag
# Tag

#measurement

2 posts tagged measurement.

DS
Oct 12 · 📝

What is marketing attribution?

Marketing attribution is the process of assigning credit for conversions across customer touchpoints. Different models answer different questions, and no model perfectly captures causality. Compare platform reporting with analytics, CRM data, experiments and incrementality tests

DS
Oct 12 · 📝

What is marketing attribution?

Marketing attribution is the process of assigning credit for conversions across customer touchpoints. Different models answer different questions, and no model perfectly captures causality. Compare platform reporting with analytics, CRM data, experiments and incrementality tests

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