Overview: Digital Marketing Course in City Center

Built for students in City Center

All sessions run live over Zoom, so it doesn't matter whether you're in City Center or anywhere else — you join the same cohort, taught the way real marketing teams actually ship work, not a recycled slide deck.

Curriculum breakdown

Module 1: Performance media

Hands-on Google and Meta campaign building for City Center students, from account structure through to optimization.

Topics covered

• Google Search, Shopping and Performance Max
• Meta full-funnel campaign structure
• Budget allocation and bidding strategy

Module 2: SEO and content systems

Technical and content SEO fundamentals City Center students can apply immediately to a real site.

Topics covered

• Technical SEO audits
• Keyword research and content planning
• On-page optimization

Module 3: CRM and lifecycle automation

Building nurture and retention flows that run without manual triggering.

Module 4: Analytics and attribution

Building dashboards City Center students can present to a hiring manager or their own leadership team.

How the cohort runs

Format and schedule

Live, cohort-based sessions

All sessions run live over Zoom, so City Center students learn alongside a real cohort, not pre-recorded video.

Who this course is for

Career switchers

City Center learners moving into marketing from an unrelated field, starting from the fundamentals.

Working marketers upskilling

City Center professionals who want a structured, practitioner-taught refresh across channels they haven't formally studied.

Outcomes and support

Job readiness

The course is designed to take City Center beginners to a job-ready level across every core digital marketing channel.

Alumni support

Community access and employer referrals

City Center graduates get ongoing alumni community access and referrals to companies hiring.

Note

Custom corporate workshops are available for City Center teams of 5 or more.

Quick answer

The Digital Marketing Course in City Center is a live, cohort-based training program covering performance media, SEO, CRM automation and analytics, taught by a practitioner who runs these campaigns for real clients. It's built for City Center career switchers and working marketers who want a structured, hands-on path to running full-stack campaigns — not a scattered collection of platform tutorials — and it's worth it if you want job-ready skills rather than just certificates.

How this compares to free YouTube tutorials or Google certifications

• Live cohort feedback on your actual campaigns, not a one-way video with no one checking your work
• One structured curriculum across Google Ads, Meta Ads, SEO and analytics, instead of piecing together scattered tutorials from different creators
• Practitioner-taught by someone still running client campaigns, not a certification course written by a platform's marketing team
• Alumni community and employer referrals for City Center students, which free tutorials don't offer

Why City Center students choose Deepak Suhag

Taught by a practitioner who still runs these campaigns day to day — not an instructor teaching from a textbook.