FAQs: Digital Marketing

Google Ads, Meta, LinkedIn, and programmatic display — plus organic SEO and social.

Yes — I brief and review creative, and can bring in a designer/editor from my network if needed.

Anywhere from ₹2L/month upward for paid media; SEO and organic engagements can start smaller.

Paid channels show signal within 2–3 weeks. SEO and organic compounding typically takes 3–6 months.

Paid media management typically starts around ₹2L/month in ad spend plus a management fee; SEO and organic-only engagements can start smaller, closer to ₹50–75K/month. The right number depends on how many channels you want running at once.

Most full-service agencies hand you off to a junior account manager after the pitch, with strategy set by someone you rarely talk to. Here you work directly with the person setting strategy and reviewing performance every week, with no account-manager layer in between.

Paid media engagements run month-to-month after an initial 3-month setup period. SEO and organic work needs longer — usually a 6-month minimum — since compounding takes time to show up in rankings and traffic.

Businesses wanting a single one-off campaign rather than ongoing management, or teams that need every channel handled by a specialist embedded full-time in-house. This works best for founders who want one accountable operator across multiple channels.

A full channel audit — reviewing current spend, creative, tracking and SEO health — followed by a media plan and budget allocation matched to your unit economics before anything new goes live.

No — digital marketing is a broader discipline spanning SEO, paid media, content, and analytics; social media is just one channel within that larger strategy.

Not necessarily — a smaller, well-targeted and well-measured budget frequently outperforms a larger budget deployed without clear targeting.

A discovery phase audits existing assets and competitive landscape, then defines realistic goals and success metrics before execution begins.

SEO builds a compounding long-term asset, while paid ads deliver immediate but temporary visibility — most effective strategies use paid ads as an accelerant on top of solid SEO foundations.

Effective content strategy starts from actual search demand and customer questions, mapping content to buying journey stages rather than internal assumptions.

Yes — misconfigured tracking makes all subsequent reporting unreliable, so verified analytics setup is treated as a non-negotiable first step.

It varies by channel — paid ads can show results within days, while SEO typically takes three to six months to materialize meaningfully.

Yes — strategy is built around each client's specific industry dynamics, since B2B buying journeys differ substantially from e-commerce or consumer contexts.

Yes — designed to complement rather than replace internal teams, filling specific specialized gaps rather than duplicating existing capabilities.

No — social media is measured by its contribution to leads and revenue, not vanity engagement metrics disconnected from business outcomes.

Yes — improving what happens once visitors arrive often delivers better returns than simply driving more traffic to a poorly converting page.

No — it's treated as an ongoing practice, informing sharper strategic decisions continuously rather than only at the start of an engagement.

No — reporting focuses on metrics connected to actual business outcomes like leads, cost per acquisition, and attributed revenue.

Yes — budget pacing and campaign timing are adjusted explicitly for predictable seasonal fluctuations rather than a flat, unchanging approach.

Switching tactics every few weeks whenever quick results don't materialize, never giving any single approach enough time to prove effectiveness.

An initial goals call, an audit of existing assets and performance data, then a strategy presentation with clear agreed success metrics.

This scoped engagement often delivers comparable strategic value at a fraction of the ongoing salary commitment, especially for businesses not yet ready for a full-time senior hire.

Yes — scope can expand to add channels or budget responsibility, or transition toward supporting an eventual in-house hire.

Yes — all campaign data and performance metrics are treated as strictly confidential, never referenced publicly without explicit client permission.

Yes — continuous monitoring of algorithm changes and adapting strategy accordingly is an ongoing responsibility throughout the engagement.

Rarely — sustainable growth comes from consistent, measured decisions accumulated over months and years, not instant flashy wins.

Yes — engagements are scoped around the client's actual industry context rather than applying a generic template regardless of niche.

Engagements are scoped to fit realistic budgets across a range of business sizes, with transparent discussion of what's achievable at each level.

Yes — strategy and tactics are reviewed regularly to reflect current best practices across search, social, and paid platforms.

Yes — the strategy can be adjusted as business priorities shift, since the goal is achieving outcomes, not rigidly following an original plan.