Overview: Digital Marketing Services in Scheme 78

One operator, every channel, for Scheme 78

I run performance media, SEO and lifecycle marketing as one coordinated system for Scheme 78 businesses — so CAC, retention and creative are optimised together, not against each other. Most agencies split these into separate teams that don't talk; here it's one person accountable for the whole funnel.

What's included

Performance media

Google, Meta and programmatic campaigns built for Scheme 78 audiences, managed toward ROAS and CAC targets — not impressions.

Channels covered

• Google Search, Shopping and Performance Max
• Meta (Facebook and Instagram) full-funnel campaigns
• Programmatic display and retargeting

Search engine optimization for Scheme 78

Technical and editorial SEO tuned to how Scheme 78 customers actually search — not generic national keywords that never convert locally.

SEO workstreams

• Technical audits — site speed, crawlability, indexation
• Local and location-intent keyword targeting for Scheme 78
• Editorial content built around real search demand

Organic and creator-led social

Organic content and creator partnerships that build a durable audience for Scheme 78 businesses, independent of paid spend.

Lead generation funnels

B2B and D2C funnels engineered for Scheme 78 buyers, from first click through to qualified lead or purchase.

How the engagement runs

Process

Discovery & audit

A full review of your Scheme 78 business's current channels, creative and conversion tracking before anything new ships.

Build & launch

Campaigns, SEO foundations and lifecycle flows go live in a phased rollout so we learn fast without risking the whole budget at once.

Optimize & scale

Weekly optimization against CAC and ROAS targets, with budget shifted toward what's actually working for Scheme 78 customers.

Who this is for

Local and regional Scheme 78 businesses

Businesses that need every channel working together rather than a patchwork of freelancers and disconnected tools.

D2C and marketplace brands

Brands selling to Scheme 78 and beyond that need creative, media and SEO pulling in the same direction.

Tools & technology

Media platforms

Paid channels

Google Ads, Meta Ads Manager, programmatic DSPs

Managed directly, with full transparency into spend and performance for your Scheme 78 team.

Note

Creative production can be brought in-house or coordinated with your existing Scheme 78 design team.

Quick answer

Digital marketing here means one accountable operator running performance media, SEO and lifecycle marketing together for a Scheme 78 business, instead of separate teams working from separate goals. For a Scheme 78 business, that means paid, organic and retention efforts are optimized against the same CAC and ROAS targets rather than each channel competing for credit.

How this compares to hiring separate freelancers per channel

• Separate freelancers for Scheme 78 ads, SEO and social rarely coordinate; here one person is accountable for the whole funnel, so budget shifts to what's actually working across every channel.
• A patchwork of freelancers means conflicting reports; here Google Ads, Meta Ads Manager and SEO all tie back to the same CAC and ROAS targets for your Scheme 78 business.
• Freelancers typically stop at their channel's boundary; here creative, media and SEO for Scheme 78 are built to pull in the same direction from a shared discovery and audit phase.
• Coordinating multiple freelancers costs management time; this replaces that overhead with weekly optimization run by a single accountable operator.

Why Scheme 78 businesses choose Deepak Suhag

Ten years running paid and organic acquisition for D2C, healthcare and marketplace brands — brought to bear on Scheme 78 businesses that want one accountable operator, not a committee.