Overview: Campaign Manager 360 Course in Beta 2

The measurement layer, done right

Floodlight tags, ad trafficking and cross-channel attribution — taught with real, messy account setups so Beta 2 students learn to build CM360 measurement correctly from day one.

Curriculum breakdown

Module 1: CM360 fundamentals

Core platform concepts Beta 2 students need before touching a live account.

Module 2: Floodlight tagging

Correct floodlight implementation, taught against realistic, messy account structures.

Topics covered

• Tag types and firing rules
• Deduplication and attribution windows

Module 3: Ad trafficking and creative rotation

Trafficking rules aligned with a real test plan, not just default rotation settings.

Module 4: Cross-channel attribution and reporting

Tying CM360 data back to a single source of truth across channels.

How the cohort runs

Format and schedule

Live, lab-based sessions

Beta 2 students work on realistic, anonymised account structures, not toy examples.

Who this course is for

Ad ops specialists

Beta 2 ad ops professionals who want to build CM360 measurement correctly from day one.

Media buyers wanting measurement fluency

Beta 2 media buyers who want to understand the measurement layer, not just the buying platforms.

Outcomes and support

Hands-on account access

A sandbox/demo account is provided for Beta 2 students' coursework.

Comparison

How this differs from the DV360 course

This focuses on measurement and trafficking (CM360); the DV360 course covers media buying.

Note

Basic familiarity with digital ads helps, but CM360 concepts are taught from scratch for Beta 2 students.

Quick answer

The Campaign Manager 360 (CM360) Course in Beta 2 teaches floodlight tagging, ad trafficking and cross-channel attribution using realistic, messy account structures, so you build measurement correctly from day one. It's for Beta 2 ad ops specialists and media buyers who want measurement fluency, and it's worth it if you've ever inherited a broken CM360 setup and want to know how to avoid causing the next one.

How this compares to Google's CM360 help center documentation

• Taught against realistic, anonymised account structures with real deduplication and attribution problems, not clean documentation examples
• A sandbox/demo account provided for hands-on coursework, so Beta 2 students practice trafficking and tagging, not just read about them
• Taught by someone who fixes broken CM360 setups for real clients, so you learn what commonly goes wrong and why
• Connects CM360 to a broader cross-channel attribution picture, not just platform-specific how-to steps

Why Beta 2 ad ops specialists choose Deepak Suhag

Taught by someone who fixes broken CM360 setups for real clients, not just platform documentation rehashed.