Campaign Manager 360 (CM360) Course — get measurement right.
Floodlight tagging, ad trafficking and cross-channel attribution — the exact skills behind clean programmatic measurement.
Get the Campaign Manager 360 Syllabus
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50+ founders consulted last month
Most attribution disputes trace back to bad CM360 setup. This course teaches you to build it correctly from day one — and fix it when it's broken.
Course outcomes
Every module ships with a working tool or template you keep using after class.
Set up floodlight tags correctly
Conversion tags mapped without double-counting, from day one.
Build ad trafficking structures
Campaign, placement and creative structures that scale.
Design cross-channel attribution
One measurement layer across DV360, paid social and search.
Audit and fix broken tagging setups
Diagnose and repair a live account without breaking history.
The measurement layer, done right
Floodlight tags, ad trafficking and cross-channel attribution — taught with real, messy account setups so you're ready for the account you'll actually inherit.
Who this is for
- Media traders and ad ops specialists
- Analysts who own attribution and measurement
- Agency teams running programmatic campaigns
Quick answer
Campaign Manager 360 (CM360) Course is a 4-week program teaching floodlight tagging, ad trafficking and cross-channel attribution. It's for ad ops specialists and analysts who need clean, correct programmatic measurement, and it ends with the ability to audit and fix a broken account without losing history.
How this compares to learning CM360 on the job through trial and error
- Learning on the job usually means inheriting broken tagging and fixing it under pressure; this course teaches you to set it up correctly from day one
- You practice on realistic, messy account structures in class, instead of learning your mistakes cost real client budget
- Cross-channel attribution across DV360, paid social and search is taught as one system, not pieced together account by account
- Auditing and fixing a broken tagging setup without breaking historical data is a dedicated skill taught here, rarely covered in informal on-the-job training
What you'll walk away with
- The ability to set up floodlight tags correctly without double-counting conversions
- Ad trafficking structures — campaigns, placements and creative rotation — that scale
- A cross-channel attribution setup spanning DV360, paid social and search
- The skill to audit and repair a live, broken tagging setup without losing historical data
- Hands-on practice in a sandbox Google Marketing Platform environment
Week-by-week breakdown
A clear, transparent syllabus — no surprises.
CM360 fundamentals
Platform overview and where it fits in the ad stack.
Floodlight tagging
Setting up conversion tracking correctly.
Ad trafficking & creative rotation
Structuring campaigns and rotation rules.
Cross-channel attribution & reporting
Building a trustworthy, unified reporting layer.
01Do I need programmatic experience already?
Basic familiarity with digital ads helps, but CM360 concepts are taught from scratch.
02Is this the same as the DV360 course?
No — this focuses on measurement and trafficking (CM360); the DV360 course covers media buying.
03Will I work on real account data?
Yes — labs use realistic (anonymised) account structures, not toy examples.
04Is a Google Marketing Platform account required?
A sandbox/demo account is provided for coursework.
05How much does this course cost?
₹11,999 for the full 4-week Intermediate cohort, focused specifically on CM360 measurement and trafficking.
06Is this worth it compared to just learning CM360 on the job?
Learning on the job usually means inheriting and fixing broken tagging under time pressure; this course teaches correct setup from day one on realistic account structures, so mistakes happen in a sandbox, not in a live client account.
07Do I need programmatic advertising experience already?
Basic familiarity with digital ads helps, but CM360 concepts — floodlights, trafficking, attribution — are taught from scratch.
08Is there a certificate?
Yes, a certificate of completion is included after the 4-week program and its hands-on tagging labs.
09What if I fall behind during the 4 weeks?
Sessions are recorded, and because the course is only 4 weeks with four focused modules, you can review any single module quickly before the next class.
10What career outcomes can I expect?
Graduates typically move into ad ops, media trading or measurement/attribution-owner roles at agencies or in-house programmatic teams.
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