Programmatic TTD Course — buy the open internet on your terms.
The Trade Desk platform, CTV/audio buying and first-party data strategy for the post-cookie web.
Get the Programmatic TTD Syllabus
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50+ founders consulted last month
The Trade Desk's biggest advantage is independence — this course teaches you to actually use that, with your own data, across CTV, audio and the open web.
Course outcomes
Every module ships with a working tool or template you keep using after class.
Navigate The Trade Desk platform confidently
Campaign setup, inventory access and reporting, hands-on.
Buy CTV and streaming audio
Connected TV and audio inventory across publishers.
Onboard first-party data (UID2)
Identity solutions that don't rely on third-party cookies.
Report across the open web
Unified, transparent reporting across every channel bought.
Independent programmatic, taught properly
Unlike walled-garden platforms, TTD rewards advertisers who bring their own data and strategy. This course teaches identity solutions, CTV/audio buying and transparent measurement.
Who this is for
- Media buyers expanding beyond walled gardens
- Agencies building CTV/audio capability
- Marketers preparing for a cookie-less future
Quick answer
Programmatic TTD Course is a 5-week program teaching independent programmatic buying on The Trade Desk. It's for media buyers preparing for a cookie-less, open web, and it ends with hands-on CTV, audio and first-party data strategy skills.
How this compares to buying only through walled-garden platforms
- Walled gardens like Google and Meta restrict you to their own inventory and data; TTD rewards advertisers who bring independent, first-party data and strategy, which this course teaches you to use
- CTV and streaming audio buying across publishers is a core module, not an afterthought bolted onto display
- Identity solutions like UID2 are taught specifically because they don't depend on third-party cookies, unlike walled-garden targeting
- Reporting is unified and transparent across the open web, instead of siloed inside one platform's dashboard
What you'll walk away with
- Confidence navigating The Trade Desk platform — campaign setup, inventory access and reporting
- Hands-on experience buying CTV and streaming audio inventory across publishers
- Working knowledge of first-party data onboarding and identity solutions like UID2
- A unified, transparent reporting approach across the open web
- Readiness for a cookie-less, identity-driven programmatic landscape
Week-by-week breakdown
A clear, transparent syllabus — no surprises.
TTD platform fundamentals
Platform walkthrough and how independent programmatic differs from walled gardens.
CTV & audio buying
Buying connected TV and streaming audio inventory.
Identity & first-party data
UID2 and identity strategy for a cookie-less web.
Reporting & optimization
Cross-channel measurement and campaign optimization.
01Do I need a TTD seat to take this course?
A sandbox/demo environment is provided for coursework.
02How is this different from the DV360 course?
TTD is independent, cross-publisher programmatic buying; DV360 is Google's platform, more tied to Google's own inventory and data.
03Is CTV a big focus?
Yes — Connected TV and streaming audio buying are core modules.
04Is this relevant post-cookie-deprecation?
Yes — identity solutions like UID2 are covered specifically because they don't depend on third-party cookies.
05How much does this course cost?
₹13,999 for the full 5-week Intermediate → Advanced cohort, covering platform fundamentals, CTV/audio buying and identity strategy.
06Is this worth it compared to just sticking with Google/Meta ad platforms?
Walled gardens restrict you to their own inventory and data; this course teaches independent programmatic buying on TTD, including CTV, audio and first-party identity, which is a different and complementary skill set to walled-garden advertising.
07Do I need a TTD seat to take this course?
No — a sandbox/demo environment is provided for coursework, so you don't need an active Trade Desk seat to learn the platform.
08Is there a certificate?
Yes, a certificate of completion is included after finishing the 5-week program and its CTV, audio and identity modules.
09What if I fall behind during the 5 weeks?
Sessions are recorded, and the sandbox environment stays available so you can redo any lab before the next live class covers the next module.
10What career outcomes can I expect?
Graduates typically move into independent/open-web programmatic buying roles or add CTV and audio capability to an existing agency or in-house media team.
Ready to enrol?
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