Programmatic Advertising & DV360 Course.
Audience strategy, bid optimization and brand safety on Display & Video 360 — taught on live campaign data.
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50+ founders consulted last month
DV360 rewards precision, not scale for its own sake. This course teaches audience-first programmatic buying — the same approach used to run real client campaigns.
Course outcomes
Every module ships with a working tool or template you keep using after class.
Build audience strategies in DV360
First-party, contextual and custom affinity audiences layered correctly.
Set brand safety & viewability controls
Inventory filtering that protects budget and brand.
Optimize bids against real conversions
Algorithmic bidding tied to actual business outcomes.
Integrate DV360 with CM360 & GA4
One clean measurement layer across your programmatic stack.
Programmatic, taught like a trading desk
Audience strategy, brand safety and bid optimization — the exact discipline behind efficient DV360 campaigns, not just a platform walkthrough.
Who this is for
- Media buyers moving into programmatic
- Agency teams running Display & Video 360
- Marketers who want to bring programmatic in-house
Quick answer
Programmatic Advertising & DV360 Course is a 5-week program teaching audience strategy, bid optimization and brand safety on Display & Video 360. It's for media buyers and agency teams who want to run programmatic in-house, and it ends with a clean, integrated measurement layer across your stack.
How this compares to a generic intro-to-programmatic course
- Generic programmatic courses cover concepts in the abstract; this course is taught hands-on inside DV360 on live campaign data
- Audience layering (first-party, contextual, custom affinity) is taught as a specific DV360 skill, not a general theory of audiences
- Brand safety and viewability controls are covered as inventory-filtering decisions you make in the platform, not a checklist
- DV360 is integrated with CM360 and GA4 in the course, so you leave with one clean measurement layer, not three disconnected tools
What you'll walk away with
- Audience strategies layering first-party, contextual and custom affinity segments correctly
- Brand safety and viewability controls that protect budget and reputation
- Bid optimization tied to real conversion events, not vanity metrics
- An integrated measurement layer connecting DV360, CM360 and GA4
- Practical experience with display, video and connected TV inventory in DV360
Week-by-week breakdown
A clear, transparent syllabus — no surprises.
Programmatic fundamentals
How programmatic buying actually works, end to end.
DV360 platform & audiences
Building and layering audience segments.
Bid strategy & optimization
Algorithmic bidding tied to real conversion events.
Measurement & integration
Connecting DV360 to CM360 and GA4 for clean reporting.
01Do I need a DV360 seat to take this course?
A sandbox/demo environment is provided; a live seat isn't required to learn the concepts.
02How is this different from the CM360 course?
This covers media buying and audience strategy on DV360; CM360 covers ad serving and measurement.
03Is video/CTV inventory covered?
Yes — display, video and connected TV inventory within DV360 are all covered.
04What budget range is this designed for?
Concepts apply from ₹3L/month upward — enough spend for the algorithm to optimize meaningfully.
05How much does this course cost?
₹13,999 for the full 5-week Intermediate cohort, covering audience strategy, bid optimization and cross-platform measurement in DV360.
06Is this worth it compared to a generic 'intro to programmatic' course?
Generic programmatic courses stay conceptual; this course is hands-on inside DV360 with real campaign data, audience layering and bid strategy — the specific platform skill agencies and advertisers hire for.
07Do I need a DV360 seat or budget to take this course?
No — a sandbox/demo environment is provided for coursework, so a live seat or ad budget isn't required to learn the concepts.
08Is there a certificate?
Yes, a certificate of completion is included after the 5-week program and its hands-on DV360 labs.
09What if I fall behind during the 5 weeks?
Sessions are recorded, and the sandbox environment stays accessible so you can redo any lab — audiences, bidding or measurement — before the next class.
10What career outcomes can I expect?
Graduates typically move into programmatic media buyer or trader roles, or bring DV360 buying in-house for their marketing team instead of relying on an agency.
Ready to enrol?
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