📺Programmatic Advertising & DV360
Curriculum: Programmatic Advertising & DV360
Audience strategy, bid optimization and brand safety on Display & Video 360 — taught on live campaign data.
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Curriculum
Week-by-week breakdown
A clear, transparent syllabus — no surprises.
01
Programmatic fundamentals
How programmatic buying actually works, end to end.
02
DV360 platform & audiences
Building and layering audience segments.
03
Bid strategy & optimization
Algorithmic bidding tied to real conversion events.
04
Measurement & integration
Connecting DV360 to CM360 and GA4 for clean reporting.
📺 Programmatic Advertising & DV360
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