🌐Programmatic TTD
Curriculum: Programmatic TTD
The Trade Desk platform, CTV/audio buying and first-party data strategy for the post-cookie web.
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Curriculum
Week-by-week breakdown
A clear, transparent syllabus — no surprises.
01
TTD platform fundamentals
Platform walkthrough and how independent programmatic differs from walled gardens.
02
CTV & audio buying
Buying connected TV and streaming audio inventory.
03
Identity & first-party data
UID2 and identity strategy for a cookie-less web.
04
Reporting & optimization
Cross-channel measurement and campaign optimization.
🌐 Programmatic TTD
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