Programmatic Advertising & DV360 Course in C Scheme
For C Scheme media buyers, this course teaches audience-first programmatic buying on DV360.
- Live cohorts, not recordings
- Practitioner-taught
- Community & placement
- Lifetime access
Enrol or get details
Tell me about your goals — I'll reply within 24 hrs.
Programmatic, taught like a trading desk
Audience strategy, brand safety and bid optimization — the exact discipline behind efficient DV360 campaigns, taught to C Scheme media buyers who want audience-first programmatic buying, not platform defaults.
Curriculum breakdown
Module 1: Programmatic fundamentals
Core concepts C Scheme students need before touching a live DV360 seat.
Module 2: DV360 platform and audiences
Building the audience stack — first-party, contextual and custom affinity — inside DV360.
Topics covered
- Audience segment creation and layering
- Display, video and CTV inventory within DV360
Module 3: Bid strategy and optimization
Optimizing bids against real conversion events, not just impressions.
Module 4: Measurement and integration
Connecting DV360 to Campaign Manager 360 and GA4 for a full measurement picture.
How the cohort runs
Format and schedule
Live, sandbox-based sessions
A sandbox/demo environment is provided for C Scheme students — a live seat isn't required to learn the concepts.
Who this course is for
Media buyers moving into programmatic
C Scheme media buyers expanding beyond search and social into programmatic display and video.
Agencies building in-house DV360 capability
C Scheme agencies that want to bring programmatic buying in-house instead of outsourcing it.
Outcomes and support
Budget context
Concepts apply once you're running a meaningful monthly budget — enough spend for the algorithm to optimize meaningfully for C Scheme advertisers.
Comparison
How this differs from the CM360 course
This covers media buying and audience strategy on DV360; CM360 covers ad serving and measurement.
Note
Display, video and connected TV inventory within DV360 are all covered for C Scheme students.
Why C Scheme media buyers choose Deepak Suhag
Taught by someone who runs DV360 campaigns for real client budgets, not just platform certification content.
How it works
Simple, transparent process — from first contact to measurable results.
Enrol & Onboard
Instant portal access, cohort Slack invite, and full session calendar on day one.
Live Sessions
Weekly Zoom sessions with real campaign walkthroughs, live dashboard reviews, and Q&A.
Build & Get Feedback
Hands-on assignments on your own campaigns with direct 1:1 feedback from Deepak.
Graduate & Network
Industry certificate, alumni community, job board access, and ongoing placement support.
Tools & platforms
The exact stack I use daily across growth marketing, web development, AI, and automation — no guesswork, no vendor lock-in.
Why work with Deepak
Here's what makes this different from every other option in C Scheme.
Taught by a practitioner
Every module comes from live campaigns with real budgets — not textbook theory or outdated slides.
Live cohorts, not recordings
Ask questions in real time, get live feedback on your campaigns, and learn with a cohort of peers.
Practitioner-led curriculum
Real ad accounts, real case studies, real budgets — everything relevant to where you work, wherever that is.
Career-ready outcomes
Portfolio projects, alumni Slack, and direct referrals to companies actively hiring in your city.
Everything you need to know
Still have a question that isn't answered here? Reach out directly — I respond to every inquiry personally.
Ask a question01Do C Scheme students need a DV360 seat to take this course?
A sandbox/demo environment is provided; a live seat isn't required to learn the concepts.
02How is this different from the CM360 course?
This covers media buying and audience strategy on DV360; CM360 covers ad serving and measurement.
03Is video/CTV inventory covered?
Yes — display, video and connected TV inventory within DV360 are all covered.
04What budget range is this designed for?
Concepts apply once you're running a meaningful monthly spend — enough for the algorithm to optimize meaningfully.
I started teaching because I was frustrated seeing marketers memorise theory they'd never use. Every lesson I teach comes from a live campaign, a real mistake, or a real win. You'll leave with skills you can use tomorrow morning.