Overview: Campaign Manager 360 Course in Libération

The measurement layer, done right

Floodlight tags, ad trafficking and cross-channel attribution — taught with real, messy account setups so Libération students learn to build CM360 measurement correctly from day one.

Curriculum breakdown

Module 1: CM360 fundamentals

Core platform concepts Libération students need before touching a live account.

Module 2: Floodlight tagging

Correct floodlight implementation, taught against realistic, messy account structures.

Topics covered

• Tag types and firing rules
• Deduplication and attribution windows

Module 3: Ad trafficking and creative rotation

Trafficking rules aligned with a real test plan, not just default rotation settings.

Module 4: Cross-channel attribution and reporting

Tying CM360 data back to a single source of truth across channels.

How the cohort runs

Format and schedule

Live, lab-based sessions

Libération students work on realistic, anonymised account structures, not toy examples.

Who this course is for

Ad ops specialists

Libération ad ops professionals who want to build CM360 measurement correctly from day one.

Media buyers wanting measurement fluency

Libération media buyers who want to understand the measurement layer, not just the buying platforms.

Outcomes and support

Hands-on account access

A sandbox/demo account is provided for Libération students' coursework.

Comparison

How this differs from the DV360 course

This focuses on measurement and trafficking (CM360); the DV360 course covers media buying.

Note

Basic familiarity with digital ads helps, but CM360 concepts are taught from scratch for Libération students.

Quick answer

The Campaign Manager 360 (CM360) Course in Libération teaches floodlight tagging, ad trafficking and cross-channel attribution using realistic, messy account structures, so you build measurement correctly from day one. It's for Libération ad ops specialists and media buyers who want measurement fluency, and it's worth it if you've ever inherited a broken CM360 setup and want to know how to avoid causing the next one.

How this compares to Google's CM360 help center documentation

• Taught against realistic, anonymised account structures with real deduplication and attribution problems, not clean documentation examples
• A sandbox/demo account provided for hands-on coursework, so Libération students practice trafficking and tagging, not just read about them
• Taught by someone who fixes broken CM360 setups for real clients, so you learn what commonly goes wrong and why
• Connects CM360 to a broader cross-channel attribution picture, not just platform-specific how-to steps

Why Libération ad ops specialists choose Deepak Suhag

Taught by someone who fixes broken CM360 setups for real clients, not just platform documentation rehashed.