Overview: Programmatic Advertising & DV360 Course in BTM Layout

Programmatic, taught like a trading desk

Audience strategy, brand safety and bid optimization — the exact discipline behind efficient DV360 campaigns, taught to BTM Layout media buyers who want audience-first programmatic buying, not platform defaults.

Curriculum breakdown

Module 1: Programmatic fundamentals

Core concepts BTM Layout students need before touching a live DV360 seat.

Module 2: DV360 platform and audiences

Building the audience stack — first-party, contextual and custom affinity — inside DV360.

Topics covered

• Audience segment creation and layering
• Display, video and CTV inventory within DV360

Module 3: Bid strategy and optimization

Optimizing bids against real conversion events, not just impressions.

Module 4: Measurement and integration

Connecting DV360 to Campaign Manager 360 and GA4 for a full measurement picture.

How the cohort runs

Format and schedule

Live, sandbox-based sessions

A sandbox/demo environment is provided for BTM Layout students — a live seat isn't required to learn the concepts.

Who this course is for

Media buyers moving into programmatic

BTM Layout media buyers expanding beyond search and social into programmatic display and video.

Agencies building in-house DV360 capability

BTM Layout agencies that want to bring programmatic buying in-house instead of outsourcing it.

Outcomes and support

Budget context

Concepts apply once you're running a meaningful monthly budget — enough spend for the algorithm to optimize meaningfully for BTM Layout advertisers.

Comparison

How this differs from the CM360 course

This covers media buying and audience strategy on DV360; CM360 covers ad serving and measurement.

Note

Display, video and connected TV inventory within DV360 are all covered for BTM Layout students.

Quick answer

The Programmatic Advertising & DV360 Course in BTM Layout teaches audience-first programmatic buying — audience strategy, bid optimization, brand safety and measurement integration — on Google's DV360 platform. It's for BTM Layout media buyers moving beyond search and social, and agencies building in-house DV360 capability, and it's worth it once you're running (or about to run) a meaningful monthly programmatic budget.

How this compares to Google's own DV360 certification

• A sandbox/demo environment for hands-on practice, so BTM Layout students don't need a live seat to learn the platform properly
• Audience-first strategy taught as the core skill, not platform button-clicking for a multiple-choice exam
• Connects DV360 to Campaign Manager 360 and GA4 for a full measurement picture, rather than treating DV360 in isolation
• Taught by someone who runs DV360 campaigns for real client budgets, not certification-prep content written to pass an exam

Why BTM Layout media buyers choose Deepak Suhag

Taught by someone who runs DV360 campaigns for real client budgets, not just platform certification content.