#analytics

ROAS is attributed revenue divided by advertising spend. ROI measures return relative to the total investment and should account for relevant costs. A campaign can show strong ROAS but weak profitability if product costs, fulfilment, discounts or overheads are high.

For a small SaaS team: is GA4 enough on its own, or is it worth adding a product analytics tool (Mixpanel, PostHog, Amplitude) for in-app behaviour? Curious how others split marketing analytics vs. product analytics, and whether keeping two tools in sync was worth the over... See more

Most dashboards fail because they show everything. A founder needs one page that answers one question: is growth healthy this week? Keep it to these blocks: Acquisition — spend, leads or orders, and cost per acquisition, by channel. Conversion — landing page co... See more

If your ad platforms and your actual sales never agree, you're not alone. Browser-side tracking now misses a meaningful share of conversions because of ad blockers, cookie limits and iOS privacy changes. What goes wrong - Pixels blocked or cookies cleared → conversions ne... See more